To slap some hard numbers on this, the International Monetary Fund (IMF) announced it was expecting UK inflation to average out at 10.5% in 2022. That's a big leap up from the 7.8% estimate it gave out just a few months earlier. Essentially, inflation means the pound in your pocket is dropping in value, and when the rate's high then everyday costs get harder to meet. With Christmas traditionally being a time when we all splash out a lot more, it makes good sense to start spreading those costs out as much as we can.
Price comparison site Finder.com reckons that the average cost of Christmas is set to hit £1,023 per household this year. Given the typical 2022 family income after tax of £1,926, that means we'll be blowing over half what we're earning during the festive season on our Christmas shopping alone! All told, taking account for inflation, the country as a whole's probably looking at a total Christmas shopping bill of close to £7 billion for December 2022 alone, with many of us already months into our gift-buying by then. So who's spending all this cash, and what are they getting for their money?
Averaging it all out, a typical British household will splash out something like £2,500 per month. According to statistics from the Bank of England (which likes to keep a close eye on things like this), that figure snowballs up by another £740 in the month of December—close to a third higher. Obviously, averages like that doesn't paint the whole picture. Depending on where you live in the UK, your likely costs could vary up or down a fair bit. In London, for instance, the typical Christmas spend was a whopping £1,746 per person in 2021! At the other end of the scale, people in the North East were spending around £994 each on average that year. That's still a lot of money to lay down, obviously, but it should give you an idea of the ranges we're dealing with.
As for where all that cash is going—again, the Bank of England's taken a close interest in this. UK spending on books, music and video recording equipment basically doubles in December. Computer and phone sales jump up by over 60%, while the amount we're blowing on drinks (alcoholic or not) and tobacco rises by 38%.
There's other stuff that goes down at the same time, though. For instance, December tends to see a pretty sharp drop (just over 20%) in things like paint and hardware. Chances are, this comes down to people putting off all those little DIY jobs around the house until after the Christmas decorations come down.
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